Slick Ideas
October 26, 2010
CRA-Z-ART™ Launches New Electra Doodle™ Creative Light System and Cra-Z-Cookn’™ Cotton Candy Maker

Randolph, NJ – CRA-Z-ART™, a privately held New Jersey based innovative manufacturer of toy and stationery products officially announced the launch of two new terrific products for kids: the CRA-Z-ART™ Electra Doodle Creative Light System and the Cra-Z-Cookn’ Cotton Candy Maker! Both will be TV advertised.

The CRA-Z-ART™ Electra Doodle Creative Light System is the first product of its kind to hit the market. The Electra Doodle allows young artists to design, create and animate using colorful light. “The Electra Doodle allows young minds to take their amazing drawings and add special animated effects previously not possible with other drawing systems,” said Lawrence Rosen Chairman of CRA-Z-ART™. The Electra Doodle™ also allows children and adults to draw and doodle, to play electronic games, solve mazes, do dot-to-dot games, and create kaleidoscope designs. Made for children ages 5 and up this product has a recommended retail of $29.99 and makes a great creative gift for birthdays and holidays!

The Cra-Z-Cookn’™ Cotton Candy Maker is the latest line extension in the Cra-Z-Cookn’™ family of children’s cooking products. “The Cra-Z-Cookn’™ Cotton Candy Maker is a REAL Machine that enables children 10 and up to make real cotton candy from sugar, with multiple flavors just like they get at the carnival,”said Rosen.  The
Cra-Z-Cookn’™ Cotton Candy Maker is a fast and fun way to make and enjoy cotton candy and is safe and easy to use! Plus the Cra-Z-Cookn’™ Cotton Candy Maker also has refill packs available. The Cotton Candy Maker retails for $39.99 and makes a great gift for any birthday or holiday!

CRA-Z-ART™ is a prime manufacturer of arts and craft toys in the United States and China. The CRA-Z-ART™ management team has over 120 years of experience in creating, manufacturing and marketing exciting and innovative stationery, arts, crafts, game sand puzzles.

Lawrence Rosen is the previous owner and former Chairman of Rose Art Industries, He and the management team are very excited to be back working in the toy and stationery industries and truly believe that CRA-Z-ART™ will be a major category innovator for many years to come. After exiting the toy business in 2006, Lawrence took time to work in the fundraising and candy industry. But the Toy and Stationery business was always his passion, so in late 2008 he set out to establish another family run toy business. The result, CRA-Z-ART™. Based in Randolph, NJ, CRA-Z-ART™ is picking up where Larry left off, by quickly establishing a complete line of art, toy and stationery products for the whole family. CRA-Z-ART™ has major brands including CRA-Z-ART™ branded arts and crafts, Cra-Z-Cookn’™, 3D Stick‘nSparkle™, Softie Dough™, Super Blox™, BoardTech™, as well as has liceneses with Mattel® for Barbie®, Nickelodeon® for Sponge Bob® and Dora the Explorer®, Dreamworks® , Warners Brothers® and also Zhu-Zhu Pets®.

CRA-Z-ART™ produces high-quality toy and stationery products that are part of our family heritage and everyone at CRA-Z-ART™ strives to provide customers with products that are... ALWAYS CREATIVE!  Discover more about CRA-Z-ART™ products online at

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